On August 3, the 7th National Tourism Academic Society Innovation and Exchange Event grandly kicked off at the Pullman Star Bay Hotel in Haikou, with over 200 experts and scholars from all over China attended the conference. The grand event lasts for four days, with the theme of “Witnessing Hainan special customs: Opportunities and Sharing in Marine Tourism Development” and aims to inject new vitality into the construction of Hainan International Tourism Consumption Center and the high-quality development of the tourism industry.
Hainan Free Trade Port(FTP) will be officially launched special customs operation on 18 December this year. The special customs operation not only will inject strong kinetic energy to the whole region development of Hainan, but also will open an unprecedented broad prospect of high-quality development of the tourism industry. At the opening ceremony, leaders of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, the China Tourism Research Institute, the Hainan Tourism Development Institute delivered speeches one after another, expressing warm congratulations on the holding of the event and high hopes on the development of Hainan's tourism industry.
Chen Tiejun, the leader of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province stated that the tourism industry, as an important part of construction of the “Three Zones and One Centre” of the FTP, and as one of Hainan’s four pillar industries, its future development is full of opportunities and challenges.
With the face of opportunities and challenges, the Department will be strive to build the construction of the world-renowned international tourism consumption center and to construct the modern tourism industry system, in order to promote the high-quality development of tourism in Hainan province and to accelerate the construction of a strong tourism province and an international tourist destination, closely around the national strategy of the construction of the FTP under the firm core of leadership of the CPC Hainan Provincial Committee and the People’s Government of Hainan.
Chen Tiejun, the leader of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province delivered a speech at the opening ceremony.
“At present, with the global marine economy is undergoing profound changes, Hainan has becoming the frontier region that promoted the innovation and development of China’s marine tourism, driven by the policy dividends of Hainan FTP, the endowment of tropical marine resources and the scientific and technical advantage of deep ocean,” said Wu Wenxue, the former deputy director of China National Tourism Administration, who stated that as the special customs operation of Hainan FTP launches, Hainan will transform from a tourist destination into a distribution center for global resources and commodities, and from the integration of culture and tourism into the integrated development of culture, commerce and tourism, with efforts of implementing the FTP, building channels, strengthening points of weakness, connecting with the world, living towards the sea and serving the whole country. Wu also emphasized that the compilation of the 15th Five-Year Plan (2026-2030) should be placed on the agenda by all provinces and cities governments in China in order to standardize the development of tourism.
Wu Wenxue, the former deputy director of China National Tourism Administration, delivered a speech at the opening ceremony.
Chen Yao, the President of Hainan Tourism Development Institute delivered a speech around the “the international tourism & consumption center and the island-wide independent customs operation policies of Hainan FTP”. Chen interpreted the key points of the island-wide independent customs operation policies of Hainan FTP and gave a detailed and systematic introduction to the advancing construction of the international tourism & consumption center with the effort of Hainan. Chen stated that Hainan will be built into an international and domestic tourism distribution center in the future, with both agglomeration and radiation functions, promoting tourist distribution, goods circulation, cultural exchanges and mutual learning among civilizations.
Subsequently, several participating experts delivered brilliant keynote speeches around the topics like “the focus and trends of the 15th Five-Year Plan (2026-2030)”, “the new period of deep integration of culture and tourism and industry innovation”, “the opportunities and challenges of tourism cooperation along the Silk Road”, bringing cutting-edge theoretical perspectives and practical experiences to the participants.
The four round-table dialogue sessions were even more exciting. Tourism experts, leaders from management departments, and representatives from advanced units in transportation-tourism integration conducted in-depth discussions on hot topics such as “New Trends in Tourism Consumption and Cultivation of New Drivers”, “In-depth Integration of Marine Culture and Tourism & Construction of International Tourist Destinations”, “Integration, Innovation and Practice of Health and Wellness Residence”, and “Innovation in Tourism Talent Training Modes in the New Era”.
Meanwhile, the Research Report on High-Quality Development of Marine Tourism at the 2025 National Tourism Academic Society Annual Conference had been issued at the event, which provides an important reference for the high-quality development of Hainan's tourism industry.
Participants engaged in the round-table dialogue discussions.
During the event, participants will also take part in research and field visits to the Lingshui section of the Hainan Coastal Scenic Highway and the tourist attractions and service facilities along the route, as well as tourism resource research activities in Sanya. Through these activities, participants will personally experience Hainan’s unique natural scenery and rich tourism resources, which provided field reference for subsequent special discussions and cooperation.
Photo of some participating experts and representatives.
The people in charge of the Organizing Committee of the National Tourism Academic Society Annual Conferences of all provinces and cities in China stated that the 7th National Tourism Academic Society Innovation and Exchange Event 2025 is not only provides a platform for exchange and cooperation for the national tourism industry but also brings new opportunities and challenges to the development of Hainan’s tourism industry. It is believed that with the joint efforts of all parties, the construction of Hainan International Tourism Consumption Center and the high-quality development of the tourism industry will certainly take a new step forward.
The event is hosted by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province and the Organizing Committee of the China National Tourism Academic Society Annual Conference, with strongly supported by Hainan Provincial Department of Education and Hainan Provincial Social Science Federation. It is undertaken by Hainan Tourism Development Research Institute, Hainan Tourism Association, and School of International Tourism and Public Administration of Hainan University, with co-organized by many provincial and municipal tourism academic societies, universities, and media participating.
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